Klientboost

Through Winter 2021 into 2022, I helped produce content for Klientboost’s main digital marketing blog, which features in-depth walkthroughs for marketers using advertising tools on social media platforms. While some posts focused on general marketing practices, my work mainly focused on strategies to enhance performance of Facebook Ads.

During this time, I worked closely with the Head of Content at Klientboost to create each post, from initial creative conception and idea generation all the way through drafting, sourcing graphics, and finally publishing to their main site.

See below for examples of my work.

Campaign Budget Optimization (CBO): Maximize Your Ad Spend

An in-depth article on how to use the campaign budget optimization tool in Facebook Ads Manager. Text and images by me.

16 Vital Facebook Video Ads Best Practices For High ROI [With Examples]

Best practices and tips for using video ads on Facebook.

Facebook Lead Ads: Pros, Cons, and Best Practices

An outline of the benefits and drawbacks of running lead generation ads on Facebook to boost your business and find new prospects.

9 Benefits + Best Practices For Facebook Prospecting That Wins

Explanation on the benefits of running prospecting ads on Facebook, plus best practices for optimizing campaigns.